Since its release in 2011, Snapchat has been a free-to-use platform, but it seems like Team Snapchat might be developing a paid version of the application. Over the years, Snapchat has emerged as one of the most trending and fun apps. It allows users to send messages that disappear as soon as the receiver leaves the chat. There are also many features that provide a unique user experience, including the Snap Camera, Snap Map, and Snap Mini applications, to name a few.
Unlike Instagram or Facebook, Snapchat doesn’t have a main feed where users can view the content uploaded by friends. Instead, Snapchat users have to open each friend’s DM to check the Snaps. Apart from this, there is a Stories section that showcases all the temporary Stories put up by friends and a Discover section that shows content curated by Snapchat.
Snapchat allows users to create custom geographic filters and charges them according to the duration and area of the filter. Further, the platform shows advertisements in the Stories section, which helped the company generate more than $3.1 billion in revenue in 2021. However, the Evan Spiegel-led platform now appears to be looking to increase revenue through the use of a subscription-based model. Known leaker and reverse engineer Alessandro Paluzzi took to Twitter to share screenshots of what appears to be a paid version of Snapchat.
Snapchat+ Could Be Coming Soon
According to Paluzzi, the popular photos and video sharing application is working on Snapchat+, a premium version of the free-to-use application. Paluzzi’s tweet mentions that Snapchat+ will give users access to “exclusive, experimental and pre-release features.” As per a screenshot, Snapchat+ will charge users EUR 4.59 for one month, EUR 24.99 for six months, and EUR 44.99 for an entire year. Snapchat+ will also provide a one-week free trial.
While the plans and pricing are all fine, why would users pay for an application that’s already available at no cost? Well, the Snapchat+ exclusive features might be worth it to some subscribers. For instance, paying users of the application will get a feature to pin their favorite friends as #1 BFF and have a star-shaped badge next to their name in the profile section. Additionally, Snapchat+ seems to offer exclusive stickers and enable users to see their friend’s whereabouts. What is interesting, however, is that none of the screenshots mention whether Snapchat+ will also offer an ad-free experience, which would seem like something that a paid version of Snapchat should include.