It will soon be possible to watch YouTube on TV while commenting on the same video with a smartphone. YouTube is hugely popular on nearly any device. Based on recent studies, Google is combining the strengths of both TVs and smartphones to make a new multi-device experience that sounds like it will be amazing.
YouTube has seen several changes in recent years. The TV app launched in 2010 and quickly grew to become one of the most important streaming services on the big screen, just as it is on computers and mobile devices. Google recently reported that viewers watch 700 million hours of YouTube content daily via their TVs, making it a significant way to reach viewers. With a renewed focus on YouTube for TVs, Google previewed some changes coming to the app last year that make it even better.
Rolling out now, the YouTube app on a TV and a smartphone can connect to be used together. While playing a video on the TV, users can open the YouTube app on an iPhone or Android phone, and a message will pop up, providing an opportunity to connect. After connecting, the video will continue to play on the TV, and the smartphone can be used to read the description, share it with a friend, or browse and leave comments. Super Chat is also available while connected to the YouTube TV app. This is a great new feature, and Google is planning to expand it even further in the future.
Why Connect YouTube TV & Mobile?
Recent research studies have shown that 80 percent of people watch TV while simultaneously using a mobile device, such as a smartphone or a tablet. Even more interesting, users often use these devices to access the YouTube app and the same video playing on the TV. Clearly, televisions are not used as much for interactivity, and browsing and commenting are easier from an iPhone or Android phone.
Even though modern TVs might have voice input and slightly easier to use keyboards and navigation controls, using even the best TV remote feels sluggish compared to a smartphone. In the future, Google will be including more interactivity between smartphones and TVs. In addition, connected shopping is coming next, simplifying the steps needed to move from watching a product demonstrated on a YouTube video on TV to buying it on a smartphone or tablet.