Two days after pre-orders opened for the Nothing Phone (1), more than 100,000 people have reportedly joined the waitlist to buy the upcoming device. Nothing is a new consumer electronics brand launched in 2020 by OnePlus co-founder Carl Pei. The company has revealed that its first smartphone, the Phone (1), will be officially announced on July 12 in London at 4 p.m. local time (11 a.m. ET). It is one of the most-hyped smartphone launches this year despite rumors suggesting that it will come with mid-range hardware for the most part.
Carl Pei has proven himself to be a master marketer. His MO while launching the OnePlus One in 2014 was to create a sense of exclusivity by using an invite-only release model. Pei is now duplicating that same strategy with the Nothing Phone (1), thereby driving hype around the new phone. What’s more, there have been several orchestrated leaks that have revealed many of the phone’s design aspects and helped build up the mystique around it.
In a tweet over the weekend, Pei claimed that more than 100,000 people have already signed up to pre-order the Nothing Phone (1). Pre-orders opened on Friday in India and select European markets, and will continue until June 30, meaning the total pre-order numbers could be significantly higher. Nothing had earlier confirmed that the Phone (1) won’t be sold in the U.S., likely due to uncooperative carriers.
How To Pre-Order The Nothing Phone (1)
To sign-up for a chance to pre-order the Nothing Phone (1), visit nothing.tech to be redirected to the designated Nothing website for that country. Now click on the ‘Learn More’ button on that page and then select the ‘Join The Waitlist’ option on the next page. Buyers will now have to either register with their email ID or log in with their Google or Apple accounts. After logging in, customers will be able to register for the Nothing Phone (1) by paying a token registration fee that will be deducted from the final cost of the device.
While Nothing hasn’t announced the full tech specs of the Phone (1), multiple leaks over the past few weeks have revealed many of its key details. The device, which will have an unusual translucent design with LED strips at the back, is said to feature a 120Hz OLED display and will reportedly be powered by the Snapdragon 778G Plus SoC. It is also expected to ship with a 4,500mAh or 5,000mAh battery with support for 45W fast charging. The Nothing Phone (1)‘s price remains a mystery, although some reports suggest that it could cost around €500 ($529) in Europe.